About Us

Wearable art inspired by culture

Founded in Los Angeles, California in 2007, the ASUSID® brand has specialized in curating trends from hip-hop and streetwear culture in the jewelry and accessory business. For over a decade, ASUSID has been the leading industry tastemaker in creating premium wearable art that bridges the gap between artist, culture, and people. ASUSID offers uniquely designed collections of accessories ranging from pendants, chains, bracelets, watches, grillz, pins and more. A lot has changed over ASUSID’s history, but our DNA remains the same: a passion for culture, unparalleled quality, a spirit of innovation.

ASUSID has produced many viral collabs with various brands such as Snoop Dogg, Notorious B.I.G., Death Row Records, Odd Future, and Wu-Tang. Look out for the exciting new collabs including 2Pac and Run DMC, launching in 2020.

ASUSID has partnerships with premium brands including Warner Bros., Viacom, 20th Century Fox, NBC Universal, Live Nation, Sony PlayStation, and Microsoft Xbox and produced top selling collections and iconic events.

Our promise

At ASUSID, our aim isn’t to sell you jewelry; our goal is to provide the most fashionable, iconic men's streetwear jewelry on the market, while giving each customer a world-class buying experience. You represent our jewelry, and we represent you. Because of this notion, we aim to foster relationships with our clients, via our social media accounts, through our customer support experience and through our products to give our loyal fans an experience that will be cherished and remembered.

Best Shopping

Estimated delivery date: 3-10 business days

100% Money Back Guarantee

30 days full return

Email Support 24/7

[email protected]


Free shipping on all order


Online support 24 hours a day


Back guarantee under 5 days


Onevery order over $150